Business/economy/marketing/
This is Marketing: You Can’t Be Seen Until You Learn To See – Seth Godin (Paperback)
- Publisher: Portfolio Penguin (27 November 2018)
- Language: English
- Paperback: 288 pages
- ISBN-10: 0241370140
- ISBN-13: 978-0241370148
- Item Weight: 353 g
- Dimensions : 15.3 x 2.1 x 23.4 cm
- Country of Origin: India
- Generic Name: BOOK
- Condition: New
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A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
About the Author
Too Much and Never Enough: Mary L. Trump (Hardcover)
- Publisher : Simon & Schuster (14 July 2020)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 1471190137
- ISBN-13 : 978-1471190131
- Item Weight : 408 g
- Dimensions : 15.3 x 2.1 x 23.4 cm
- Country of Origin : United Kingdom
- Generic Name : General Book
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In this revelatory, authoritative portrait of Donald J. Trump and the toxic family that made him, Mary L. Trump, a trained clinical psychologist and Donald only niece, shines a bright light on the dark history of their family in order to explain how her uncle became the man who now threatens the world’s health, economic security and social fabric. Mary Trump spent much of her childhood in her grandparents’ large, imposing house in New York, where Donald and his four siblings grew up. She describes a nightmare of traumas, destructive relationships and a tragic combination of neglect and abuse. She explains how specific events and General family patterns created the damaged man who currently occupies the oval Office, including the strange and harmful relationship between Fred Trump and his two oldest sons, Fred Jr. And Donald. A first-hand witness, Mary brings an incisive wit and unexpected humour to sometimes grim, often confounding family events. She recounts in unsparing detail everything from her uncle donald’s place in the family spotlight and ivana’s penchant for gifting to her grandmother frequent injuries and illnesses and the appalling way Donald, Fred Trump’s favourite son, dismissed and derided him When he began to succumb to Alzheimer’s. Numerous pundits, armchair psychologists and journalists have sought to explain Donald Trump’s lethal flaws. Mary Trump has the education, insight and intimate familiarity needed to reveal what makes Donald, and the rest of her clan, tick. She alone can recount this fascinating, unnerving saga, not just because of her insider’s perspective but also because she is the only Trump willing to tell the truth about one of the world’s most powerful and dysfunctional families.
About the Author
Trading Habits: 39 of the World’s Most Powerful Stock Market Rules Paperback – by Steve Burns , Holly Burns
Trading Options Greeks (Paperback) – by Dan Passarelli
Trading Psychology 2.0 (Paperback) by Brett N. Steenbarger
Twelve and a Half – by Gary Vaynerchuk
- Publisher : HarperBusiness
- Language : English
- Paperback : 288 pages
- ISBN-10 : 0063162504
- ISBN-13 : 978-0063162501
- Item Weight : 200 g
- Dimensions : 21.5 x 13.9 x 1.9 cm
- Country of Origin : India
Warren Buffett Accounting Book (Paperback) by Preston Pysh Stig Brodersen
Warren Buffett and the Interpretation of Financial Statements Paperback – by Mary Buffett ,David Clar
Winning (Paperback) by Jack Welch, Suzy Welch
Winning the War in Your Mind Paperback – by Craig Groeschel
You Are a Badass – Jen Sincero (Paperback)
- ASIN : 1473649528
- Publisher : John Murray Learning (13 October 2016)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9781473649521
- ISBN-13 : 978-1473649521
- Item Weight : 184 g
- Dimensions : 13 x 1.8 x 19.7 cm
- Country of Origin : India
- Generic Name : Book
- Condition : New
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In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to:
- Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want
- Create a life you totally love. And create it NOW
- Make some damn money already. The kind you've never made before.
By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.
Zero to One: Notes on Start Ups, or How to Build the Future -Peter Thiel (Paperback)
- ASIN : 0753555190
- Publisher : Random House; 2014th edition (18 September 2014)
- Language : English
- Paperback : 210 pages
- ISBN-10 : 9780753555194
- ISBN-13 : 978-0753555194
- Item Weight : 220 gm
- Dimensions : 13.5 x 1.7 x 21.6 cm
- Country of Origin : India
- Generic Name : Book
- Condition : New
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What Valuable Company is Nobody Building?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
