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This is Marketing: You Can’t Be Seen Until You Learn To See – Seth Godin (Paperback)
- Publisher: Portfolio Penguin (27 November 2018)
- Language: English
- Paperback: 288 pages
- ISBN-10: 0241370140
- ISBN-13: 978-0241370148
- Item Weight: 353 g
- Dimensions : 15.3 x 2.1 x 23.4 cm
- Country of Origin: India
- Generic Name: BOOK
- Condition: New
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A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
About the Author
This Love that Feels Right… – Ravinder Singh (Paperback)
- Publisher : Penguin Books Limited; Latest edition (12 August 2016)
- Language : English
- Paperback : 236 pages
- ISBN-10 : 0143423029
- ISBN-13 : 978-0143423027
- Item Weight : 204 g
- Dimensions : 12.7 x 1.52 x 20.32 cm
- Country of Origin : India
- Generic Name : Book
- Condition : New
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Life would have been easier had it been possible for us to plan falling in love; More importantly, avoid falling in love... ‘Love is not for you,’ she told herself. Inside, just like any girl, she desired to be loved. She had accepted her life the way it was, till one day love showed up unannounced, uninvited! That’s the thing with love. It doesn’t take permission. It’s in its very nature to gatecrash into our lives Standing face-to-face with love, she finds herself asking, ‘Is this love right?’ The answer is not simple. It never was... This intense love story will shake every belief you’ve ever had.
About the Author
This Naked Mind (Paperback) by Annie Grace
This Time It’s Real (Paperback) by Ann Liang
This Time You Save Yourself (Paperback) by Zara Bas
This Was Meant to Find You: When You Needed It Most (Paperback) by Charlotte Freeman
This Winter Paperback – by Alice Oseman
Thoughts and Feelings: Volume one (Paperback) by Daniel Chidiac
Thousand Autumns: Qian Qiu (Novel) Vol. 1 (Paperback) by Meng Xi Shi
Three Thousand Stitches – Sudha Murty (Paperback)
- Publisher : Penguin Random House India (14 July 2017)
- Language : English
- Paperback : 192 pages
- ISBN-10 : 0143440055
- ISBN-13 : 978-0143440055
- Item Weight : 159 g
- Dimensions : 12.7 x 1.27 x 20.32 cm
- Country of Origin : India
- Condition : New
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So often, it's the simplest acts of courage that touch the lives of others. Sudha Murty-through the exceptional work of the Infosys Foundation as well as through her own youth, family life and travels-encounters many such stories... And she tells them here in her characteristically clear-eyed, warm-hearted way. She talks candidly about the meaningful impact of her work in the devadasi community, her trials and tribulations as the only female student in her engineering college and the unexpected and inspiring consequences of her father's kindness. From the quiet joy of discovering the reach of Indian cinema and the origins of Indian vegetables to the shallowness of judging others based on appearances, these are everyday struggles and victories, large and small. Unmasking both the beauty and ugliness of human nature, each of the real-life stories in this collection is reflective of a life lived with grace.
About the Author
Throttled (Dirty Air #1) Paperback – by Lauren Asher
To Hate Adam Connor Paperback – by Ella Maise
To Kill A Mockingbird: 60th Anniversary -Harper Lee (Paperback)
- Publisher: William Heinemann; 60th Anniversary edition (24 June 2010); Penguin Random House
- Language : English
- Format : Paperback
- ISBN-10 : 0434020486
- ISBN-13: 978-0434020485
- Item Weight: 523 g
- Dimensions : 16.2 x 3 x 24 cm
- Country of Origin: India
- Importer: Penguin Random House
- Packer: Penguin Random House
- Generic Name: Book
- Condition:New
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Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird.'
Atticus Finch gives this advice to his children as he defends the real mockingbird of this classic novel - a black man charged with attacking a white girl. Through the eyes of Scout and Jem Finch, Lee explores the issues of race and class in the Deep South of the 1930s with compassion and humor. She also creates one of the great heroes of literature in their father, whose lone struggle for justice pricks the conscience of a town steeped in prejudice and hypocrisy.
About the Author
To Me, The One Who Loved You (Light Novel) (Paperback) by Yomoji Otono
To Sell Is Human (Paperback) by Daniel H. Pink
To The Man I Loved Too Much (Paperback) by Gabrielle G
Tokyo Aliens Volume 01 (Paperback) by NAOE
Tokyo Ghoul – Vol. 1: Volume 1 Paperback – by Sui Ishida
Too Late Paperback – by Colleen Hoover
Totto-Chan: The Little Girl at the Window Paperback by Tetsuko Kuroyanagi
Toxic: A Dark Romance (Paperback) by Nicole Blanchard
Trading Habits: 39 of the World’s Most Powerful Stock Market Rules Paperback – by Steve Burns , Holly Burns
Trading in the Zone (paperback)
Product details
- Publisher : Prentice Hall Press (1 January 2021); Prentice Hall Press
- Language : English
- Paperback : 240 pages
- ISBN-10 : 0593538447
- ISBN-13 : 978-0593538449
- Item Weight : 260 g
- Dimensions : 20.3 x 13.3 x 2.08 cm
- Country of Origin : USA
- Net Quantity : 240 gm
- Importer : Penguin Random House India PVT LTD
- Packer : Penguin Random House India PVT LTD
- Generic Name : Book
Douglas explains to the trader just what type of mental mindset is needed to be a winner in the markets ~ and guides the reader along a path of self-discovery leading them to higher and sustained trading results.
--- Global Publishing House
Trading in the Zone introduces a whole new mental dimension to getting an edge on the market. Use it to leverage the power of the "zone" for unprecedented profit.
-- New York Institute of Finance/Penguin Publishers
From the Inside Flap
Even the most astute, highly motivated, well-grounded traders can be crippled by counter-productive thinking that leads to poor decisions and trading errors. They suffer from an inability to stay objectively focused or lack the necessary confidence to execute their trades properly. Or they let mental contradictions and misconceptions about trading or the nature of the market rule their trades.
In this book the reader will learn that maximizing the trader's state of mind is the key to successful results. Douglas teaches traders to think in terms of probabilities and to adopt the core beliefs necessary to assuming the "winner's mindset." Traders in the "zone" don't need to know ~ and don't care ~ what the market is going to do next. They know what they are going to do next. And that makes all the difference.
From the Back Cover
"Although I consider Mark a close friend, I still feel privileged to write a review for a book that has made such a substantial contribution to the development and success of traders all over the world. Trading in the Zone is not to be read and placed on the shelf with the rest of the "trading" books. You'll find like many traders that its place is on your desk as a companion. And it's not just about trading. Trading in the Zone will also help you approach your daily life in a more positive and insightful manner. I continually recommend to the traders that I mentor to read at least three pages of Trading in the Zone a day. I've found it has the effect of transforming a person's thinking in ways that allow them to trade without the kind of fears that can cause them to make trading errors or generally get in the way of their own success."
Larry Pesavento
President, TradingTutor.com
Author, Coach, System Developer
"Trading in the Zone is a must read for any serious trader. It offers extensive insights into the development of the professional trader's mindset by giving the reader practical examples of what it takes to think and perform like a consistently successful trader."
Paula T. Webb
President, Path To Fulfillment™ Institute
Author ~ An Independent Prosperity
Trading Options Greeks (Paperback) – by Dan Passarelli
Trading Price Action Trading Ranges (Small Print) (Paperback) by Al Brooks
Trading Psychology 2.0 (Paperback) by Brett N. Steenbarger
Traitors Gate (William Warwick Novels): (Paperback) by Jeffrey Archer
Truly, Madly, Deeply (Paperback) by Alexandria Bellefleur
Tuesdays with Morrie – Mitch Albom (Paperback)
- ASIN : 076790592X
- Publisher : Crown; Anniversary, Reprint edition (8 October 2002)
- Language : English
- Paperback : 224 pages
- ISBN-10 : 9780767905923
- ISBN-13 : 978-0767905923
- Item Weight : 200 gm
- Dimensions : 12.7 x 1.52 x 18.42 cm
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Maybe it was a grandparent, or a teacher, or a colleague. Someone older, patient and wise, who understood you when you were young and searching, helped you see the world as a more profound place, gave you sound advice to help you make your way through it.
For Mitch Albom, that person was Morrie Schwartz, his college professor from nearly twenty years ago.
Maybe, like Mitch, you lost track of this mentor as you made your way, and the insights faded, and the world seemed colder. Wouldn't you like to see that person again, ask the bigger questions that still haunt you, receive wisdom for your busy life today the way you once did when you were younger?
Mitch Albom had that second chance. He rediscovered Morrie in the last months of the older man's life. Knowing he was dying, Morrie visited with Mitch in his study every Tuesday, just as they used to back in college. Their rekindled relationship turned into one final “class”: lessons in how to live.
Tuesdays with Morrie is a magical chronicle of their time together, through which Mitch shares Morrie's lasting gift with the world.
Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson, 20th Anniversary Edition – Mitch Albom (Paperback)
- ASIN : 076790592X
- Publisher : Crown; Anniversary, Reprint edition (8 October 2002)
- Language : English
- Paperback : 224 pages
- ISBN-10 : 9780767905923
- ISBN-13 : 978-0767905923
- Item Weight : 159 g
- Dimensions : 12.7 x 1.52 x 18.42 cm
- Country of Origin : USA
- Condition : New
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Maybe it was a grandparent, or a teacher, or a colleague. Someone older, patient and wise, who understood you when you were young and searching, helped you see the world as a more profound place, gave you sound advice to help you make your way through it.
For Mitch Albom, that person was Morrie Schwartz, his college professor from nearly twenty years ago.
Maybe, like Mitch, you lost track of this mentor as you made your way, and the insights faded, and the world seemed colder. Wouldn't you like to see that person again, ask the bigger questions that still haunt you, receive wisdom for your busy life today the way you once did when you were younger?
Mitch Albom had that second chance. He rediscovered Morrie in the last months of the older man's life. Knowing he was dying, Morrie visited with Mitch in his study every Tuesday, just as they used to back in college. Their rekindled relationship turned into one final “class”: lessons in how to live.
Tuesdays with Morrie is a magical chronicle of their time together, through which Mitch shares Morrie's lasting gift with the world.
