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Written by renowned author, speaker and management speaker Dr. Spencer Johnson and introduced by Kenneth Blanchard, 'Who Moved My Cheese?’ is a world famous, motivational tale shedding light on how to deal with change in an organization and as well as in personal life. It is a simple story that illustrates how people must embrace change and should adapt to new situations with open mind and motivated spirit.
Compiled as a hilarious story, the book revolves around Sniff and Scurry, two mice, who are also the main characters in the story and two little people Hem and Haw. All these four imaginary characters highlight how human mind work when it comes to change. While the word “cheese” is used as a representation for all the desires one wishes for in life—whether it be a loving and blossoming relationship, good job, health or spiritual peace of mind.
Written for all ages, the 96-page motivation tale creatively covers how fear and anger take over mind when one is forced to change and how moving in a new direction can bring better results even in a hopeless situation.
Published in 1998, it was New York Times business bestseller and remained on the list for approximately five years in a row. Ideal for management professionals and people who are reluctant to change, the books lets one discover inner strength and helps to deal with changes without compromising over work and relations.
About the Author:
Earlier known for his ValueTales series of kids’ books, Spencer Johnson shot to limelight with Who Moved My Cheese. He has authored several books that have made it to New York Times bestsellers list. His other book that received wide acclaim includes The One Minute Manager.
Shwetabh Gangwar is a professional problem-solver—and he’s ace at it. For the past five years, people from all over the world have contacted him with their troubles and he’s worked these out for them.
In the process, he has picked up on a simple pattern: people need a set of principles and perspectives to protect them from all the unnecessary bullshit they go through. Codes to live by, essentially.
But be warned: Gangwar has no desire to spare your feelings. What you will find in this straight-forward, straight-talking, no-craps-given guide, is:
How to deal with rejections of all kinds
How to change your perceptions of people so you don’t end up screwed
Why a society that sees people as ‘good and bad’ is dumb
How the search for happiness screws us over
How seeking approval and acceptance kills our individuality
The truth about social media influencers
Why we should be taught ‘how to think’, instead of ‘what to think’
Laying out clear principles, YouTube megastar Gangwar shows you how to deal with the shit that has happened to you, is happening to you and will happen to you.
A refreshing, easy-to-read, and relatable guide, The Rudest Book Ever will make you rethink everything you’ve been taught.
It is rightly said that habits make or break a man. If you want to know why you are not doing something right, sometimes all you need is to perform an analysis of your habits and consider altering them. Because sometimes it’s not about what you do, but more about how you do it! And that’s where your habits play a very important role.
'The 7 habits of Highly Effective People' is a book that aims at providing its readers with the importance of character ethics and personality ethics. The author talks about the values of integrity, courage, a sense of justice and most importantly, honesty. The book is a discussion about the seven most essential habits that every individual must adopt to in order to live a life which is more fulfilling.
Content of the book:
The author continues to take the readers through the journey of character development. He elaborates how the development of the character of a being ranges from the time of his birth to the years until he grows independent. The first three habits demark the development one goes from dependence to independence. The next three habits describe in detail about interdependence while the final seventh habit deals with the new self, that is renewal.
The book is highly recommended for people of all ages. It also holds a record of having over 25 million copies sold in about as many as 40 languages all over the world.
About the Author:
Stephen R Covey, the author of the book, is known to hold an MBA from the Harvard University. In his previous years of schooling, Covey also has studied Religious Education and Business Administration. It was in his doctoral thesis that Covey came across a contrast in the literature regarding self-help. His observations marked that the books post 1920’s focused highly on personality traits while the ones before that focused on character development. That is when the author put forth his belief about how a balance between the two is more essential than the two in isolation.
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Chris Bailey reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
It's no wonder that The Power of Now has sold over 2 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light.
In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, "the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death."
Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
