Product details
- Publisher : Wiley India Pvt Ltd; 1st edition (25 September 2010)
- Language : English
- Paperback : 232 pages
- ISBN-10 : 0787976393
- ISBN-13 : 978-8126528295
- Item Weight : 500 gm
- Dimensions : 14.22 x 2.54 x 21.34 cm
The book is written in the same dynamic style as the previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.Table of Contents:IntroductionThe FablePart One: TheoryPart Two: PracticePart Three: ResearchPart Four: TestimonyThe ModelThe Origins of Getting NakedNaked Service DefinedShedding the Three FearsBroader Applications of NakednessAcknowledgmentsAbout the Author