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Home Media Books Hooked: How to Build Habit-Forming Products – Nir Eyal (Hardcover)
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage - Mel Robbins
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage - Mel Robbins £699.00 Original price was: £699.00.£449.00Current price is: £449.00.
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The Serpent's Revenge: Unusual Tales from the Mahabharata (Paperback)
The Serpent's Revenge: Unusual Tales from the Mahabharata (Paperback) £199.00

Hooked: How to Build Habit-Forming Products – Nir Eyal (Hardcover)

£699.00 Original price was: £699.00.£529.00Current price is: £529.00.

 


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SKU: OWN0000439 Category: Books Tags: All Books, DC, english, Fiction, Hardcover, Nir Eyal, Science & Fiction
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Description
  • Publisher ‏ : ‎ Portfolio Penguin; Latest Edition (6 November 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0241184835
  • ISBN-13 ‏ : ‎ 978-0241184837
  • Item Weight ‏ : ‎ 155 g
  • Dimensions ‏ : ‎ 13.8 x 2.6 x 20.4 cm
  • Country of Origin ‏ : ‎ United Kingdom

—

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

 

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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