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“Deep Work: Rules for Focused Success in a Distracted World-Cal Newport(Paperback)” has been added to your cart. View cart
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Home Media Books Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler
Tell Me Your Life Story, Mom -Paperback –by Questions about Me
Tell Me Your Life Story, Mom -Paperback –by Questions about Me £599.00 Original price was: £599.00.£499.00Current price is: £499.00.
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Marketing 6.0:-Paperback-by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0:-Paperback-by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan £1,499.00 Original price was: £1,499.00.£799.00Current price is: £799.00.

Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler

£1,299.00 Original price was: £1,299.00.£799.00Current price is: £799.00.


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SKU: OWN0001121 Category: Books Tags: All Books, DC, english, paperback
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  • Publisher ‏ : ‎ Wiley; 1st edition (1 April 2021)
  • Language ‏ : ‎ English
  • Paperback‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1119668514
  • ISBN-13 ‏ : ‎ 978-1119668510
  • Item Weight ‏ : ‎ 800 gm
  • Dimensions ‏ : ‎ 16 x 2.79 x 23.11 cm

 

Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X. 0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The Whatever-Whenever-Wherever” service delivery · Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5. 0 reinvigorates the field of marketing with actionable recommendations and unique insights.

 

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