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THE CONCISE 48 LAWS OF POWER (Paperback) – 1 by Robert Greene
The Concise Art of Seduction Paperback – by Robert Greene
THE CONCISE LAWS OF HUMAN NATURE (Paperback) – by Robert Greene
THE CONCISE MASTERY Paperback –by Robert Greene
The Confidence Code (Paperback) by Katty Kay
The Creative Act: A Way of Being (Paperback) by Rick Rubin
The Crooked Timber of New India Paperback by Parakala Prabhakar
The Crown of Gilded Bones ( Book 3) Paperback – by Jennifer L. Armentrout
THE CRUX: How Leaders Become Strategists (Paperback) by Richard Rumelt
The Culture Code: The Secrets of Highly Successful Groups Paperback – by Daniel Coyle
The Culture Map (Paperback) by Erin Meyer
The Cursed (Paperback) by Harper L. Woods
THE DAILY LAWS (Paperback )– by Robert Greene
The Daily Stoic – Paperback by Ryan Holiday
The Darkest Temptation: (Special Print Edition) (Paperback) by Danielle Lori
The Darkest Temptation: 3 (Made) Paperback – by Danielle Lori
The Design Of Everyday Things Paperback – by Don Norman
The Diary of a CEO : The 33 Laws of Business and Life (Paperback) by Steven Bartlett
The Dip Paperback – by Seth Godin (Author)
The E-Myth Revisited-Michael E. Gerber (Paperback)
- ASIN : Â 0887307280
- Publisher : Â Harper Business; Updated,Subsequent edition (14 October 2004)
- Language : Â English
- Paperback : Â 288 pages
- ISBN-10 : Â 9780887307287
- ISBN-13 : Â 978-0887307287
- Item Weight : Â 454 g
- Dimensions : Â 13.49 x 1.65 x 20.32 cm
- Country of Origin : Â India
- Condition : New
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
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About the Author
The Education of a Value Investor Paperback – by Guy Spier
The Elephant in the Brain
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Product details
Publisher ‏ : ‎ OUP USA (5 January 2021) - Language ‏ : ‎ English
- Paperback ‏ : ‎ 416 pages
- ISBN-10 ‏ : ‎ 0197551955
- ISBN-13 ‏ : ‎ 978-0197551950
- Item Weight ‏ : ‎ 1 kg 50 g
- Dimensions ‏ : ‎ 23.11 x 3.05 x 15.49 cm
- Country of Origin ‏ : ‎ USA
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.