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“Men Without Women: Stories -Haruki Murakami (Paperback)” has been added to your cart. View cart
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Home Media Books Marketing 6.0:-Paperback-by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler
Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler £1,299.00 Original price was: £1,299.00.£799.00Current price is: £799.00.
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Places That Scare You -Paperback –by Pema Chodron
Places That Scare You -Paperback –by Pema Chodron £599.00 Original price was: £599.00.£349.00Current price is: £349.00.

Marketing 6.0:-Paperback-by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

£1,499.00 Original price was: £1,499.00.£799.00Current price is: £799.00.


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SKU: OWN0001122 Category: Books Tags: DC, International Business (Books), Management, Marketing (Books)
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  • Publisher ‏ : ‎ Wiley; 1st edition (12 December 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1119835216
  • ISBN-13 ‏ : ‎ 978-1119835219
  • Item Weight ‏ : ‎ 567 g
  • Dimensions ‏ : ‎ 15.75 x 2.79 x 23.11 cm

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

  • The building blocks of metamarketing
  • Generation Z and Generation Alpha and the technologies they use daily
  • How to tap into metaverses and extended reality
  • The potential obstacles and solutions for creating a more interactive and immersive experience.

Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

 

 

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