Are you starting up or ready to scale your existing business? Do you want an easier way to do it, with less drama? Looking for a resource your entire leadership team and team members can read quickly, to get everyone in your organization “on the same page”?

Start to Scale is where you and your team can begin, with the tools and techniques that have helped over 102,000 firms like yours scale. These techniques have been used by highly successful industry legends, including Dave Rogenmoser and his partners who started their firm over a weekend with the Start to Scale tools and scaled to over $1 billion in valuation (a tale so noteworthy, it’s the opening story in this book).

Author Verne Harnish is a serial entrepreneur, advisor, venture investor, and founder of the world-renowned Entrepreneurs’ Organization (EO) and EO’s premier executive education program. Alongside his global organization of over three hundred partners, Harnish has produced this essential guide. Based on over four decades of experience helping firms scale, Start to Scale distills decades of business wisdom into a practical, actionable framework.

Start to Scale focuses on four critical decisions every company must get right:

1. People: Learn how to build a team aligned with your core values.
2. Strategy: Develop a plan that truly matters to customers and sets you apart.
3. Execution: Master the art of priority-setting and effective meeting rhythms.
4. Cash: Ensure you never run out of fuel for growth.

Aligning with Verne’s best-seller Scaling Up, this is the book you start with to build a foundation of battle-tested tools and techniques, including:

• The One-Page Strategic Plan (OPSP) to align your entire organization
• Effective meeting rhythms to drive accountability and communication
• Practical ways to gather and act on crucial customer and employee feedback

Whether you’re a startup founder or a seasoned CEO, this book offers invaluable insights to help you identify and overcome the three key barriers to scaling. You’ll learn how to implement simple yet powerful routines to drive consistent growth and balance long-term vision with short-term execution.

Don’t let your business plateau. With Start to Scale, you’ll have the perfect starting point and roadmap to achieve sustainable, profitable growth and dominate your industry. This book is an easy read designed as a guide for all your employees, one that will alleviate the pressure to tackle scaling challenges on your own. It’s OK to be independent but there’s no reason to do this alone!

This book is a revised and updated edition of the book previously published under the title Mastering the Rockefeller Habits.